Whether you are a B2B or B2C company, direct mail marketing services can provide something unique and out of the box in terms of advertising your products and services. With the correct tools, this technique is inexpensive, simple to implement, and easy to track.
And, in case you missed it, direct mail marketing is an excellent way for businesses to increase sales, particularly when employed as part of a multi-channel strategy. It’s an excellent approach to strengthen your brand and penetrate the homes of your target audience uniquely.
So, to get you started on your next direct mail campaign strategy right away, here are some of the most unique examples of direct mail marketing. Use it to start discussions with your prospects and customers in unexpected ways.
Top Examples of Unique Direct Mail Marketing Strategies
It is often said that innovation and imagination have no limits. This holds especially true in terms of the best direct mail marketing strategies that the companies have used to gain popularity over the years. Using innovation with the best print and mail services can lead to a multifold increase in customer base for your company.
Let us get right into the list and understand some of the most unique direct mail marketing strategies and get inspired:
WWF Philippines: Earth Hour – Candle Box
The Earth Hour organization distributed yellow candles to various CEOs and industry leaders to encourage them to turn off their office lights. You could get a creative ‘lights off’ appearance by pulling out the yellow candle, which was positioned in a black box imitating the façade of a building.
Because of the campaign’s uniqueness, corporate backing for the ‘switch-off’ increased dramatically. Engagement grew by 260%, making it one of the best examples of direct mail strategy.
Jeep DNA Box
Jeep created an innovative direct marketing effort in the form of a DNA kit test to publicize the debut of its new Cherokee series. The box had tubes with words like ‘freedom’ and ‘adventure’ to represent the brand’s ethos, as well as a clock and compass to show that their new cars can be driven at any time and from any location.
As a result, 76% of clients chose to experiment with the new Cherokee line. Jeep’s one-of-a-kind direct mail marketing campaign surely made an impression.
Nike Stadium Shoe Box
Nike aimed to encourage young people to participate in sports through a low-cost but efficient direct mail marketing campaign. They did, in fact, send out limited edition shoeboxes with a stadium print on the inside.
Not only that but when opened, the box would make roaring crowd sounds, thereby getting the receiver back on track! It was one of the most unique direct mail campaigns which cemented Nike in the hearts of millions of consumers for years to come. People have managed to hold onto these boxes and unsurprisingly, it fetches a good price in the sneaker aftermarkets even today.
World Water Day, Belgium
World Water Day’s Belgian firm upped the bar for direct mail marketing to promote the importance of water. To urge people to learn about its immeasurable worth, they distributed a card whose message could only be revealed when held underwater.
Unsurprisingly, a great number of people were interested in this creative direct mail marketing effort. It is safe to say that it was a success in terms of increasing awareness and starting conversations on the internet.
World Vision: Hands for Hope
While charities in general are excellent at appealing to human emotions through marketing, World Vision is exceptionally skilled at doing so.
It is impossible to overlook the faces of the youngsters and their appalling conditions while doing direct mail marketing. As part of this effort, two orange bracelets were given – one for the prospective donor and one for the youngster being sponsored.
Google Partners – 3D Hologram Prism
Of course, Google appears on the list of the most inventive direct mail marketing strategies. Specific instructions were sent out to allow users to create their interactive holographic prism to promote its Google Partners agencies.
People were to watch a YouTube video delivering hidden mobile hints to get up to speed on their devices for the quarter by placing the prism over their phones. As the campaign gathered traction, the video became widely circulated on social media.
Nestlé – Kit Kat Chunky
Wouldn’t it be great to get a free chocolate bar certificate in the mail? That’s exactly what Nestlé did to promote its Kit Kat Chunky. They offered customers to redeem their Kit Kat from a local newsagent with a handwritten “we’re sorry we couldn’t deliver your parcel” card, claiming that it wouldn’t fit through the letterbox due to its “chunkiness.”
Nestlé was able to attract their audience by personalizing each leaflet and exciting people’s taste buds. The promise of chunky goodness resulted in a considerable increase in purchases in exchange for their efforts.
Smart – Recyclable Helmet
With its target audience in mind, Smart devised a clever way to promote its new line of green e-bikes to avid riders. Customers were encouraged to create their own eco-friendly helmets by sending out mail campaigns made of recycled cardboard with a specific cut-out design to follow.
Smart emphasized the necessity of riding helmets and promoted awareness about sustainability. This interaction with their target audience elicited a hugely positive response on social media.
The Economist: Brainy Balloons
The Economist is a weekly British newspaper that focuses on politics, current events, international business, culture, and technology. They delivered crimson balloons with an image of the human brain printed on one side in an innovative direct mail campaign. The reverse side has “The Economist” printed on it.
The brain grows as the balloon is filled, a good metaphor for what will happen if you subscribe to their paper. This direct marketing campaign by a company in the USA went widely viral, as the balloon itself was pretty unique and appealed to the consumers.
Conclusion
In the end, these excellent instances of direct mail marketing campaigns show that print campaigns are an excellent approach to target and attract your customers. There is literally no limit on the kind of direct mail marketing campaigns that can be run for your specific business, the only requirement is being imaginative with the direct mail services. Employing the right direct mail marketing company that completely understands and is willing to give its best is the key.
Your company can be a financial advisor, healthcare expert, or any other kind of niche, but finding a unique direct mail marketing campaign that suits your company‘s style and practices will for sure take it to new horizons.
