11.3M US households

Internal data shows only 11.3M US households regularly watch NBCU’s Peacock; sources: NBCU has pitched ViacomCBS about bundling their streaming services (The Information)

Only 11.3M US households, according to internal data, routinely watch Peacock from NBCU; sources: Netflix and Disney continue to maintain their lead over a wide range of competitors in the video-streaming industry, leaving top executives at Comcast and its NBCUniversal business perplexed. NBCU has pushed ViacomCBS about bundling their streaming services.

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