Are you trying to increase your online visibility? How about using animated videos for your business? A major fact in the online space is that users interact and share media content more than text (you can blame the increasingly shorter attention spans).
So if you want to strike the right content balance for your company, it’s advisable to invest in online videos. And even before you dive right in, here are the top five things you need to know about video animation:
1. Animation Isn’t Just for Kids
For most people, animated videos are intended for the inner child in each one of us. This seems to be the case especially when those videos have anything to do with softer graphics or superpowers. However, the reality couldn’t be farther from the truth.
With time, animated videos have shifted from the exclusively playful images and characters to more professional settings as in the case of videos on boards or scribing. Therefore, you can use animated videos for explanation films or presentations, while keeping your content interesting enough for the targeted audience.
When provided by top players in the industry like The Sketch Effect, animated video services can amplify your message and make it linger in the recipients’ minds.
2. There Are Lots of Animation Styles
Forget everything you thought you knew about animation – the videos are not exclusively cartoons! With multiple styles to pick from such as motion graphics, 2D, and 3D, delivering the right effect should not be a challenge.
In the world of video animation for businesses, professionals have access to other tools like, stop motion and claymation. Regardless of the needs of your business, there will always be a style or tool that the professional can use to achieve the desired effect.
3. Video Animation Doesn’t Limit Your Imagination
Another important thing you need to know about animation is that it lets your imagination come to reality:
Want to literally move mountains? Animation lets you do it.
Trying to get dancing aliens to invade Earth? Simple enough.
Animation simply places no boundaries as far as special effects and technique are concerned. The only way you could limit yourself when using video animation is if your storyline is not convincing enough to the audience.
4. The Preparation Is Quite Identical to That of a Real Film
Animated videos are not entirely different from real films. They share some steps, especially when it comes to preparation. Before you can begin making the animated video for your business, you need to think about the message you’re trying to convey.
You’ll also need a scenario, and you have to think about the placement of the text in the voice-over. It will even be necessary to establish a storyboard, to ensure that the desired effect is reached.
5. You Can Make Changes Easily Compared to Real-Life Videos
If you’ve ever had to make the slightest change to a real shot film, you know how time-consuming and cumbersome the process can be – it’s different when it comes to animated videos. Animation allows you to change anything from text and characters to re-recording the voice and changing or even adding an entire scene.
If you were to try these changes with a real-life video, you’d have to mobilize your entire crew again. Simply put, animation is the perfect input for messages that may change with time or differing audiences.
And There You Have It!
Five crucial things you ought to know about video animation. As a more budget-friendly alternative to real-life videos, animation has greater benefits to offer, making it the right choice for businesses that want to increase their exposure without struggling much.
As long as you select the right video animation provider, you’ll experience those benefits from the front-row seat.
