There are many advertisements of companies looking for content writers. What does such a person do? What are her responsibilities and what is the salary in this profession? Find out in this article.
Who is a content writer
Content writer – is a person responsible for creating online text content, i.e. blog articles, social media entries, mailings and newsletters. During his work, he often uses tools based on artificial intelligence to paraphrase the text, such as www.Paraphrase-Online.com.
The creation of this content, from a marketing point of view, has three goals:
– improvement of the company’s image,
– increasing the reach in the online media,
– indirect increase in the level of sales.
Let’s start by discussing the impact of content on shaping the image of a company.
Well, contrary to what you may notice on Youtube or Tik Tok, the internet is still a text-based medium
Every online business needs a huge amount of text content. It is worth mentioning here, first of all, texts for the website, landing pages, descriptions of products and services.
Many companies also decide to use content marketing, which consists in, among others, on the use of textual content (e.g. articles, guides, e-books) to educate customers and build the image of experts in the selected industry.
Content created by a content writer also helps to increase the overall “reach” of the company. We are talking primarily about the number of subscribers in social media or free page visits from a search engine. Every article, blog post or social media post has a chance to generate interest from new customers.
All these elements, as in marketing, lead to one goal – increasing the level of sales. In this case, we are dealing with its indirect increase (e.g. a situation in which a potential client reads the article and is interested in it enough to use the services of a selected company).
Content writer and copywriter
The terms content writer and copywriter are often used interchangeably. Although they do not imply the same activity.
Copywriter is a much older term (this term has been used for over 100 years). Nowadays, it is defined as a person who creates all useful content, but the sources of this term should be sought in traditional marketing.
The traditional tasks of a copywriter include, for example, creating texts for leaflets, advertisements, descriptions on product packaging, scripts for radio and television spots.
In turn, the content writer’s activity takes place primarily on the web and concerns the functioning of websites and profiles in social media.
Therefore, we can safely say that a content writer is one of the copywriter’s specializations.
One way or another – on the Polish labor market, especially in the area of marketing, terminology is not very important. Therefore, there may be a situation in which an advertisement described as a “copywriter” will concern the creation of blog entries, and the “content writer” will be required by the employer to compose an effective commercial offer.
If you are interested in such details – do not forget to ask your future employer about the exact scope of duties.
What kind of content does a content writer create
We have already established that the activity of a content writer takes place primarily online. What content is the most popular online right now?
A content writer primarily creates:
– articles and blog entries about the company’s activities,
– social media entries,
– email marketing messages,
– promotional e-books,
– textual content of websites.
The first category includes all kinds of textual information materials, the purpose of which is to educate customers and gain their trust (building the image of an expert).
Another important area of content writer activity is also social media. In this category, we can list all kinds of posts, quizzes, surveys and news that are supposed to engage the potential audience of the company.
Lots of content writers also write emails. We can mention here both the so-called cold mailing, i.e. a situation in which a message is sent to potential customers who have not yet had contact with our company, as well as newsletter messages in which we address the group of people following our activity.
The next category is promotional e-books. These can be used both to build relationships with customers (occasional e-books with useful information, sent to regular customers), as well as to acquire new customers (the so-called lead magnet, i.e. free e-books offered, for example, in exchange for subscribing to a newsletter ).
